Consumers want real people to represent them when buying or selling a home. They want honesty, dedication and overall good intentions. NAR has suggested a few things for buyers to ask when meeting a new realtor to make sure that they are qualified for their needs. Make sure you are prepared for these inquiries:- Are you familiar with this neighborhood?
- How long have you been working in residential real estate?
- Is this your full time job?
- What kind of knowledge about real estate trends and mortgage plan products do you have?
- How many homes have you sold in the past year?
- How many days did it take you to sell those homes?
- How many homes have you found for buyers?
- How did your findings and sales compare to the overall market?
- What type of credentials do you possess?
- What forms of marketing tools do you use?
- Do you plan on representing both buyers and sellers of a single transaction? (Typically, you should answer no to this)
- Do you have service providers you can recommend? (You always want to be able to help out the client with the entire process)
- How will you keep me informed of my listings?
- Do you have at least 3 references I can have?
Buyers are always looking for an easy and quick buy or sale so being able to assist them in the whole process is vital. Gain relationships with brokers, lenders, real estate lawyers and anyone else that pertains to the buying or selling process. As long as you have all your ends covered, look out for the client’s best interest, and use cutting edge marketing tools, you should be able to succeed within the real estate industry.
I teach Social Marketing to both my lenders and realtors. I also try to help them understand the importance of being real and keeping their clients informed. Some get it and some don't. Great piece. Thanks
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