Tips of the Marketing Trade: Part 2

Earlier this week we shared a few ways to increase your website's results on the search engines. These include social media, comments and engagement, blogging and keywords. Here is Part 2 of this important list:

• Start a YouTube Channel. It is free and is based through the second most popular search engine in the world with over 4 billion views per day! We all have some form of expertise to share and what better way to give advice, share tips and create a brand for yourself than through interactive videos? The key to these videos is to make sure they are not too long (3 minutes should be good) and that the focus is on the consumer and how you are helping them. Self promotion and easy plugs will lose people's attention and leave you with a lonely video channel.
• Use everything Google has to offer. Since YouTube is the second largest search engine in the world, you can guess who is number one. Yes, it is Google and being on the first page of it can mean major success. Google offer numerous sites and application such as Google Places, Google Adwords, and Google Plus, which should all be utilized.
• Measure your success to ensure it continues. If there is only one thing that you do from this comprehensive list, do this: Set up an analytics account for your website and study what is working and what isn't. This is the best way to ensure that your keywords are optimal, your bounce rates are low, and your inbound traffic is steady, and hopefully increasing, from your external links. If you own and operate a website, you need to know what this all means and how to measure it. Google Analytics is a great, user-friendly tool that can be easily integrated into a website and Google Webmasters is a more complex tool for the tech savvy website developers.