Facebook Marketing for Real Estate Professionals

Mashable Business, an Internet resource for marketing and social media, has put out a new article regarding some top practices for real estate professionals to use in order to effectively use Facebook as part of their marketing strategy. The five best practices include:

1. Use Facebook to connect with potential clients

• Facebook is more than a social network, it is a business network. Create a business page on Facebook and you can use it to gain popularity and publicity for your business.

2. Maintain a consistent flow of communication

• Always stay current on Facebook and continue to stay in touch with potential clients and business partners. Even if it is the occasional "How has business been?" It keeps you on top of mind awarness when a new deal may break.

3. Integrate Facebook into excisting marekting

• Sync your Facebook page to your other social media outlets and websites. Every time you send a facebook notification, it will show up on your Twitter page. Every time you send a "Happy Birthday" to a business partner, include a link to you website.

4. Consider the use of Facebook ads

• Utilize the marketing aspects Facebnbook has to offer but always remember to keep the ads simple and to the point. Do not focus too much on yourself or your business but more on what you have to offer your clients.

5. Create and maintain a professional image

• Use your Facebook page strictly for business. Integrating your personal information and lives onto your business sites can be a downfall for the business.