What Real Estate Agents Should Be Doing Online

Social Media has taken the world by storm and it is no secret. Homeowners, investors, agents, lenders, attorneys, and of course your marketing professionals are all tapped into the world wide web of networking. So what should you, as a real estate agent, be doing in your "free" time? Check it out:

• A large amount of homeowners, 73%, say they would be more opt to list with an agent that run videos. Even with this statistic, only 12% of Realtors have YouTube accounts. That is a social media platform that needs to be taken advantage of.
• The Realtor.com App for the iPhone is really taking over. This application has averaged 20,000 home views an hour and 20% of that traffic comes on Saturdays and Sundays (Prime Home Showing Time!!). This app not only generates views but staying power as well as the average time spent on this app is 16 minutes, versus 4-5 minutes on other iPhone applications.
• Internet Listings are a must in the current market as everything is done online. If people are buying their groceries online, bidding for cars on EBay and even ordering overseas brides, they are looking at houses. A staggering statistics shows that 45% of people searching for homes walked through an entire home showing online. Agents also have full means of advertising themselves on the Internet as 29% of home buyers located agents online.
• What is the number one social media platform for agents? FACEBOOK of course! Almost 80% of real estate agents have a facebook page with Twitter coming in as a short second with 48%

So what does all this mean? If you are reading this blog, you most likely are somewhat computer and Internet savvy. Just make sure you are fully utilizing the options available to you as if your not, you can bet your competition is.