The internet is where everything happens now. It is where buyers look for homes and it is where sellers sell their homes. Internet marketing is a must, especially in the real estate industry. Here is a little checklist to make sure you are on the right track to successful internet marketing.
Blog
I cannot stress enough how important a blog can be. It is free, easily accessible and easily shared information about your business and community. There are many different hosts to choose from such as Google Blogger, Wordpress.com, ActiveRain and RealTown.
· Use strong keywords that are relevant to your audience so you will come up in deserving searches
· Use links to other helpful resources and Web sites
· Use widgets for email signups, RSS, posting archives and links
· Have widgets for other social media outlooks such as Facebook and Twitter easily accessible
Google Reader
This is a very valuable resource when gathering information for articles and feeds to send to your clients. This holds a database of informational Web Sites that you can subscribe to so when news is posted, you don’t have to visit each individual site.
Google Alerts
Alerts can be used to receive news by choice of once a day, once a week or as it happens. You can set up alerts on your industry, your own company or even your competition to stay ahead of the game.
Linked In
This is the business only related social media. Facebook and Twitter are very good media outlets and should definitely be used as well but when it comes to being business networking savvy, Linked In is the way to do it.
· Participate in the Question and Answer forums
· Build up your recommendations to become more credible
· Make sure your profile and resume are 100% complete
YouTube
Video marketing is the new era of advertisement that is going to hit strong. Not many companies have joined the bandwagon yet but the ones that have are noticing a powerful outcome.
· Make sure your videos are no longer than 2 minutes
· Cover topics such as your community, local events, open houses and featured properties but do so in a way that isn’t selling to them but more informing them
· Share these videos to your other social networks
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